Everyone loves a breakthrough moment – the brilliant tech idea, the game-changing feature, the elegant new device. For that idea to reach the market you need a lot of collaboration and good planning. Many heroes of MedTech success often work behind the scenes: compliance, strategic planning, and airtight intellectual property management.
Join us for an insightful afternoon event where we put these “unsung heroes” center stage. We’ll explore why no MedTech innovation should be launched without a serious reality check on regulation, IP, and strategic direction — and how the smartest companies make these their secret weapons for faster approvals, smoother scale-ups, and stronger market positions. Expect sharp insights from industry experts, actionable takeaways, and yes, the ease of Nordic way of working – we go directly to key topics.
14.45 Doors open
Welcome
Compliance as a growth enabler by Satu Päiväläinen, Innokas
IP strategies – more than just patents by Alexander Johann Bjørnå, aera
Strategic leadership in the time of turbulence by Marius Eiken Sommerfelt and Synne Christiansen, Sprint
Panel discussion: the key success factors for market entry and scaling up
Networking time: mingling with tasty finger food and wine
17.30 Event ends
Date: September 18th, 2025
Location: Finnish residence, Thomas Heftyes gate 3, (entrance: Sophus Lies gate), Oslo, Norway
Language: English
Registration: Required. Event is free of charge but seats are limited. Sign up latest on September 11th with the form below.
Satu Päiväläinen, Ph.D. Biochemistry, has an extensive background in science as well as in Pharmaceutical and MedTech industries giving her an exceptional understanding of the core of Health Tech development. As Head of QA/RA at Innokas, she has lead compliance work in a wide range of challenging product development projects of Nordic MedTech companies. In her prior role as Clinical Development Lead she gained an in-depth understanding of (pre)clinical development, including testing practices and requirements. Satu has over 10 years of experience in working with regulatory affairs and is passionate about sharing her insights and hands-on guidance on how to turn compliance from something that you "must do" to something that truly gives you the advantage.
Synne Christiansen is a seasoned service and strategic designer with over 20 years of experience bridging user insight and business strategy to create impactful customer experiences. Her work empowers companies to reach their goals through solutions that are both human-centered and strategically grounded. Her career spans both international and domestic landscapes — from East Africa and Central America, to many years at EGGS Design in Oslo, where she led their public sector initiative. Synne has extensive experience in designing services within health and social care, particularly for children, youth and vulnerable groups. Today, she is Director at Sprint, where she started the growing design team, in the intersection between design and management consulting. Synne helps organizations shape outstanding user experiences across channels and products, while also supporting them in becoming truly customer-centric. This includes aligning organizational structures, governance models, technology use, strategic CX ambitions, and internal competence development — all to foster a culture where design and customer value go hand in hand.
Marius Eiken Sommerfelt has nearly 20 years of experience leading strategic and business development initiatives across industries. He is known for tailoring strategy frameworks to each client’s context and for his hands-on approach to execution. As a trusted advisor to executive teams, Marius helps uncover the root causes behind stalled strategies and turn them into momentum. His experience spans strategic goal-setting, communication, and operating models. Today, Marius is head of Sprint Consulting’s strategy realization team. Before joining Sprint, he held roles at EY, Varde Hartmark, Wilhelmsen, and Utleiemegleren. Marius holds a degree in economics from Heriot-Watt University and Skema Business School.
At this event, Marius—together with his colleague Synne—will share practical insights on how organizations can navigate strategy and execution in volatile and uncertain environments.
Alexander J. Bjørnå, an Austrian national, is a Chartered European Patent Attorney with a technology background in biotechnology and food technology. He also holds an LL.M. in Intellectual Property Management. Alexander has over 14 years of experience as an in-house IP counsel, managing the intellectual property portfolios of several companies. In addition, he has spent 10 years working in various consultancy roles, including serving as Head of Patents at two Norwegian IP firms. What Alexander is most passionate about is creating value from intellectual property and driving its commercialization.
The event is arranged and hosted by Innokas Medical Oy and supported by Cubist. For any questions and further information, please contact:
Eeva Lindroth, Head of Marketing and Communications, Innokas
eeva.lindroth@innokas.eu / +358 41 731 0753
