^{Published on 22.9.2026}

After years of selling medical technologies, Tero Pasanen wanted to get closer to where new innovations take shape. Joining Innokas gave him the opportunity to do exactly that, combining his experience in medical technology, sales, and product marketing in the world of product development. With a background in natural sciences and across the laboratory and medical technology industries, Tero has a remarkable understanding of technologies, customers, and the steps required to turn promising ideas into market-ready solutions.

Medical technology product development as an inspirational challenge

Tero has spent over ten years working with medical technology. During his career, he has worked with technologies in dental care, sleep apnea, eye health, cardiology, and brain monitoring. Before moving into medical technology, he spent 14 years in the laboratory industry in various roles. In addition to all this, he’s got a history in product marketing experience which gives him a unique perspective in communicating technical information from a customer and business perspective.

Exposure to many different technologies has shaped the way Tero approaches new customer cases. “Working with different technologies has taught me to look beyond what a device does on a technical level. Instead, I look at what technology enables, what information it provides, and how it can create value for users and improve health,” Tero says. His previous experience lays out a strong foundation for quickly understanding new solutions while remaining open to the specific requirements of each project.

Technology and commercial experience for product development excellence

The opportunity to work closer to product development was a central reason for Tero’s move to Innokas. He first heard about the open position from a colleague after discussing his interest in finding new professional challenges. As he explored the role further and spoke with the Innokas team, he recognized an opportunity to combine his medical technology and commercial experience with varied product development cases.

“Every customer case is different. I want to do my part in turning promising ideas into products and services that can succeed in the market and bring true value to its users.”

Helping promising ideas move forward and succeed

In his new role, Tero will support companies at different stages of development. Some customers may need help putting the necessary capabilities and resources in place, while others are preparing to take an existing product or business to the next level. By combining Tero’s customer insight with Innokas’ longstanding expertise in demanding technologies, the aim is to help customers develop solutions that meet real user needs, support viable businesses, and succeed in international markets.

Looking ahead, Tero is particularly motivated by challenging cases and the opportunity to keep learning. Each new project introduces a different combination of technologies, needs, and commercial questions. For Tero, success means helping customers make meaningful progress and giving strong ideas the expertise and opportunity they need to reach the market.

Finding inspiration in new places

Away from work, Tero enjoys an active lifestyle and spending time with his family. Cycling, skiing, rollerblading, and gym training keep him moving, while travel offers a chance to explore something completely new.

“We rarely visit the same destination twice. Part of the fun is to explore, discover new places and enrich your cultural experience.”